Introduction While “you catch more flies with honey than you do with vinegar” might be an old and well-worn phrase, it’s also true today of the SaaS industry. After all, attracting, catching, and keeping new…

Their noses are swabbed. Their exams are recorded. Their Instagram posts are monitored. During the pandemic, college students are surveilled very, very closely. The health crisis has introduced new forms of data collection into higher…

Whether we are talking about established multinationals or startups, email marketing is an extremely effective marketing strategy. It makes it easy to communicate with both existing and potential customers, and ensures that you turn the former into…