One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first…

7 reasons why you should analyze your audience before your presentation If you’re looking to land a deal or disseminate information, you need to make a compelling presentation. But before you proceed with polishing your…

Not long ago, sales and marketing teams had two distinct roles. Marketing generated awareness for a company and its products and sales managed the selling process for prospective buyers. Social media fundamentally changed that model.…

Being a parent of a new college student can feel overwhelming and stressful especially these last few days before your student heads off to college. Remember to take a deep breath and take time to…