Blog: Higher Ed GammaThe Music Man. Willy Loman. Jay Gatsby. P.T. Barnum. Adam Neumann then; Elizabeth Holmes now. Hucksters all. The huckster is an American archetype. Originally, the word referred to anyone who sold small items door-to-door, but…
Secrets of conversion and retention across multiple regions
Universities are becoming sceptical of recruitment companies that leverage artificial intelligence and digital platforms to source students. Using AI to flood an institution’s admissions funnel with international applications can do more harm than good –…