How Squarespace Can Help Solopreneurs Build Connections
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Remember the office? Rewind 14 months and few of us could have envisioned a near-term present when the office for many people would feel like a thing of the past — a thing we used to do, like watch TV with antennas or use phones with cords. At their best, offices could function as valuable hubs of collaboration and creation. And even if most of our days were spent writing rote emails or sitting through meetings, they still provided an easy way to do a hard thing: meet other inspiring people and create work together that far outpaced anything you could do by yourself.
The problem, of course, isn’t unique to office dwellers: Anyone building an empire from the corner of a coffee shop, or from a hot desk at a coworking space, or from behind a canvas in a shared studio space has likely contended with diminished access to other people over the past year.
You might be surprised to learn that Squarespace can help.
Other people mean new ideas, especially crucial for launching a new business online. If you’ve missed asking your desk-neighbor for feedback on your work, Squarespace Forums offer endless opportunities for feedback — not just from your neighbor, but from fellow Squarespace users and digital entrepreneurs around the world. Looking for a fresh perspective on a new website advertising your professional services? Do like Shanhou did when he launched a site sharing his work as a psychologist, and gather detailed advice for improved branding, design and user experience. Video and music producer Brandon received in-depth suggestions for color palette selection and even coding additions when he shared his creative portfolio. (Suggested subject line: “Please grill my site.”) Other forums run the gamut of the site creation process, with topics ranging from Coding and Customization to handling images and videos to SEO and Marketing.
Squarespace offers extensive opportunities for learning and skill-building — a virtual IT department providing training at no additional cost. You don’t even need a Squarespace account to participate in one of their weekly webinar trainings, focused on topics like Getting Started With Squarespace and Launching Your Online Store. The Growing Your Audience webinar covers advanced topics like building your inventory, processing payments, handling orders and understanding your analytics — something that furniture designer Lulu LaFortune says is one of her favorite parts of bringing her business to Squarespace. “I’m obsessed with analytics,” Lulu says. “It’s amazing to be able to see where in the world traction is coming from, and also what products are getting the most attention. I get notifications if a certain product is getting above-average traction, and that just makes my day better.” During these live, 60-minute sessions conducted via Zoom, Squarespace staff will be on hand to address any questions you have.
Between webinars, you have all the resources of the Help Center available as you build your site — it’s frequently mentioned as one of our community’s favorite features. You’ll find a learning style that fits your preferences, whether that’s learning from in-depth written instructions or by video, like jewelry designer Hannah Jewett. “I love the tutorial videos! Most of my jewelry and 3D modeling skillset is self-taught through YouTube, so I’m a big fan of Squarespace’s knowledge library.” And if you’re still stuck, help is just a call or click away, with 24-7 customer service teams available for one-on-one advice. “I’ve used their customer service more than a few times via chat and email, and they’ve been so responsive and clear in walking me through how to resolve my question,” says product designer Leah Ring. “I find it really comforting to know that if I get stuck trying to edit or design something on my website, I can get it resolved quickly so that I’m able to showcase the work the way I want to.”
Building your business online is a hugely exciting endeavor, one that without the right help can become overwhelming. With Squarespace, creative entrepreneurs aren’t doing it alone, they’ll build something wonderful as part of a thriving and growing community, and with the help of Squarespace’s dedicated staff.
Ready to share your vision or brand with the world? Take the first step today with your very own website with Squarespace. Start your free two week trial (no credit card required!) and use coupon code DESIGNMILK when you’re ready to get 10% off.
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