All you have to do is write some good and engaging content, hit the publish button, and you’re done. But for some reason, sometimes, you’re unable to attract the traffic you thought your blog post would get.
This means your post isn’t making the impact that you wanted it to.
As a result, it’s becoming difficult for you to reach your conversion goals. This, in turn, is affecting your overall business.
So what possibly went wrong?
You must have done everything to write a detailed and engaging blog post. But what you consider to be engaging may not be engaging for your readers.
Therefore it’s important for you to know what makes a blog post interesting and engaging.
To help you know that, here are 3 easy yet powerful ways that you can try out.
1. Add a Catchy Headline
The first thing that your visitors will notice about your blog post is your headline. And based on how well it can capture their interest, they will either decide to click on it or to scroll past it.
This means that unless your headline is a catchy one, people won’t click on it.
So spend some time thinking about your title before recklessly coming up with one. However, the challenge is that apart from being catchy, you also have to optimize it for SEO.
But how do you do that? The best way to optimize your title for SEO is to use your keywords in your title. This will make it search engine friendly and help it become easily discoverable.
To make it engaging, you can try using numbers on your title like – “14 Powerful Strategies to Get More Comments on your Blog.”
People love listicles because they are scannable. So by looking at the title, your readers instantly know that they’ll get what they want just by scanning your post.
Another great way of attracting people with your headline is to make it problem-solving. Most people look up content with the hope of finding a solution to their problem. So use your headline to reflect your post’s ability to solve their problem.
Sometimes creating a knowledge vacuum can also be very effective in attracting user’s attention to your post. Always remember that the goal of your headline is to attract people to read it, not to summarize your post for them. So keep them guessing.
For example, you can try using something like – “Want to Write Blogs to Engage? Here’s What You Need to Know”.
Using strong adjectives like Kill, Fear, Shocking, Powerful, Helpful, Interesting, etc., can also instantly make your title more catchy. Such words work great in attracting people’s attention and encouraging them to click on them.
For example, “X Powerful Marketing Trends that will Dominate 2021.”
Once you’ve brainstormed a few headlines, use a headline analyzer like IsItWP Headline Analyzer to check how powerful your title is.
Just paste your headline in the given field and hit the Analyze button. You’ll have your score right there. You can consider anything above 70 as a good score.
2. Have a Killer Introduction
Your introduction is the next important thing that you need to consider to make your blog post interesting. Make it so good that it hooks your readers and makes them want to continue reading further.
There are several ways of doing that. For example, you can start your post with an anecdote. Just talk about a funny experience from your life, share the impressive results of your experiments, or talk about anything that can engage your readers right at the beginning of the post.
You can also try asking a rhetorical question, writing a powerful quote, or sharing an interesting fact that your visitors will love. Doing this will engage them right in the beginning, and they will want to continue reading without opting out. This is a great way of retaining your visitors to decrease your bounce rate.
3. Keep It Short and Simple
With easy access to the internet, people of all ages and languages can now have access to your blog posts. So it’s important to keep all of these users in mind.
Not everyone may be well-versed in English. So writing long and complex sentences can confuse them by making the meaning of these sentences more complicated.
So keep it short and simple. Write your posts in such a manner that a student of the eighth standard can understand them as easily as a college student with a professional degree.
Another point to consider here is to keep your paragraphs short. Don’t write more than three sentences in your paragraphs. This will improve readability and help avoid clutter.
So these are a few important tips to remember when writing a blog post. Always remember that writing a good blog post means making your visitors read one sentence after the other until they reach the end to click on your call-to-action. But that is possible only if your post is interesting enough to make them want to continue reading it.