University and Arts Council in drive to re-brand ‘soft’ academic subjects
Shape campaign, led by the London School of Economics, will encourage more young people to choose arts, humanities and social sciences
A national fight to restore the balance between rival academic disciplines and give back lost weight to subjects such as history, foreign languages, geography and English literature, is to start this week with the unveiling of Shape, a “re-branding” drive to promote the humanities and social sciences.
The plan, shared with the Observer, is to emulate the success of the educational term Stem – which stands for science, technology, engineering and maths – in emphasising the importance of the core subjects it represents.
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