Facebook ads are easy to create and monitor. They let you control your marketing budget and provide you with a number of tools to evaluate how successful your campaign(s) is. They are the perfect social media marketing tool for your small business.
#1 Create a Plan and Goals
Before you create your new Facebook ad, you should think about what it is you want your ad campaign to achieve. Be specific – perhaps you want to send more traffic to your website or maybe you want to increase your page likes. Maybe you are promoting a special or a new product launch. Whatever it its start with your goal as your focus for your Facebook ad campaign.
#2 Create Your Budget
It costs to advertise on Facebook so you’ll need to decide what your budget is going to be. When you setup your account, you choose your paying based on the clicks/ad impressions. CPC (cost per click) means you pay each time someone clicks your ad or CPM (cost per impressions) means each time your ad appears in front of 1000 users you’ll be charged. The minimum bid for CPC is $0.01, but the suggested big is displayed when you setup your ad to help increase your ad campaign’s success.
#3 Know Who Your Audience Is
You have access to some very sophisticated methods for targeting your audience; including segmenting your audience based on how likely, they are to become a paying customer. You can also choose gender, age, location.
#4 Use Facebook Connections & Social Reach
Facebook connections is a great tool to use to attract ad views by extending your campaign’s reach. If you really want to tune in your audience, you might try the SocialWire app.
#5 Monitor Your Ad(s) and Review Their Performance
Once your Facebook ad campaign is running, you’ll want to regularly review it using the Facebook Ads Manager. In fact, it’s a good idea to set up a schedule to review performance so that you stay on top of it. The Facebook tool provides data around all aspects of your ad campaign. It will generate reports showing you’re your demographic response, your ad performance, and if you want to get the most out of it, be sure to have a look at the Facebook Ads Manager Guide – it will take you through each of the analytic tools and reports.
Keep notes on your campaigns so that you can refer back to them at a later day to help you always stay on top of your Facebook ad campaigns.
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